Drive That Matter grew from great desperation and compassion for my fellow local small business owners. For years now I have had to say: "Sorry I am unable to help you further" after completing a website for a client. I knew the path forward 'technically' but implementing it just seemed so difficult.
With so many parts and pieces to take into consideration, digital marketing was not only complicated but in my mind seemed almost impossible to execute effectively.
As a small business owner myself trying to juggle keeping my business open, staying on top of deadlines, servicing clients, while trying to take care of my family, it has turned into a headache best ignored...
Finishing the last part of Plugin Matter's Three Part Process, has given me great joy and unbelievable relief. Building this puzzle in a fun and doable visual has enabled me to explain the bigger picture visually not just to myself... but to fellow entrepreneurs desperately needing to see beyond the business problems of today.
My biggest stumbling block was building this brand from scratch as it has so many parts to it. It has been extremely time consuming and very difficult but Corlia, my sister and partner who is also a hardened corporate art director, immediately grounded me with purchasing some stock vector images. After some tweeks I made the supporting images our own. The logo and other parts literally fell into place soon after.
This has been a long road for me. I know the building blocks by heart but finally having the road-map in-front of me is just so enlightening!
Below I included my path from the first flyer draft created a year ago, to the flyer I just finished today. I can say with confidence, Drive That Matter is finally live!