Managing your social media is the last part of your social media marketing plan. Many other parts have to fall into place before you can manage your social interactions and implement that new social customer service plan.
This misconception of what a social media manager does causes confusion and sets in place unrealistic expectations. Very few fully understand the amount of work that goes into a social media plan that includes research, planning, workload and the implementation of posts. A well thought out and quality social media plan should have intent such as driving traffic back to your website. If your website is small with limited reasons for sending people there, your social media campaign has no real goal. A holistic approach using your website and social media in unison is the only logical way to use social media to benefit your company. This way you dont only grow your social media following but also help make your website more relative in online searches.
I am a firm believer that you need very few social media management tools to implement a social media plan with success.
Step 1: Start by doing research on your industry, finding and following the leaders and their @handles, documenting the specific #tags they use and doing some basic industry searches to find additional #tags. Document all this in a tag directory that you can refer back to when creating posts.
Step 2: Identify the different types of posts you would like to include on your social media channels. We have a nice list on our benchmark page for reference. A quick planning calendar is also handy to help spread out the different types of posts. Similar posts can create a boring one toned feed while a diverse feed with variety helps to engage followers.
Step 3: When you know what types of posts you will be doing, it is time to start doing the work. Quality posts are planned out beforehand with words, specific social search #tags, related @tag mentions, a link and/or image. This will help to relieve the unexpected stress of managing your social media, set you up for success, and help you to be prepared for posts no matter how hard your workday might end up being.
Step 4: To increase your conversion rate and to get more out of your work it is important to try feed posts. We prefer to feed Facebook to Twitter, and the plugin Linkedin, Google Plus and Facebook using Buffer. You can also feed via Instagram to Tumblr, Facebook and Twitter. This enables one post to turn into 4 posts using Buffer or Instagram reaching more people on many platforms.
Step 5: If you are serious about doing this right we would suggest making sure that you refer to your company using ONE @tag. If you have different user vanities for your social pages it could cause a lot of confusion when feeding social posts and tagging unsuspecting pages by accident. If you are not sure how to solve this issue, read more about the online Plugin service we offer.
Step 6: We use a detailed calendar where we plan all our final posts. It is important to get someone to review your workload for spelling mistakes before adding them to a final implementation calendar. This format helps us to easily copy and paste parts to our scheduling tool. If you are using a platform such as the free version of Buffer you can schedule 10 posts at a time going out over 3 social platforms. If you would prefer to start small you can feed facebook to twitter and then use Facebook’s scheduling tool.
Step 7: The last part is really the social media management part. Making sure that posts go our correctly, and editing posts with mistakes. Watching interactions and responding to comments are part of social media customer service. Your social media management team can also help to increase your conversion rate. You do this by sharing posts to a personal page, in messages, and pushing posts through to related groups. When done in a non-invasive manner this increases the reach of your posts and clicks to your website. The alternative would be to pay to boost posts using pay per click (PPC) advertising.
Managing your social media does not have to be expensive. It is easy enough for anyone to do successfully if you are willing to try new things and learn from making mistakes. We have many free versions of scheduling social media tools that are definitely in depth but really easy to learn.
For those small business owners, entrepreneurs and startups struggling to get through their daily operational task, we can help. We do the research, planning, and workload. You approve it all before we add it to implementation and scheduling. The only part you are responsible for would be step 7, managing interactions, providing customer service, and sharing posts through to groups.
If you have any questions, please fill out our contact form and we will get back to you.