Drive that matter is about driving traffic and leads to your website. Initially this is done with a Cascading Plan using 3 or more types of Fuel. As your company and digital assets grow we move to a more Specialized Plan focussing on your unique marketing needs.
These plans as planned in advanced usually over 12 months setting in place a basic outline of the goals and expectations of content to be created as part of the fuel plan.
As your company and relationship with us grows so does your content and capacity. As companies start to understand the role we fill they go through different phases adding more benchmarks to their fuel needs. See Client Phases for a great example of a Fuel Plan diving in deeper.