Marketing Fuel Setup

Drive That Matter is more like a digital cleaning company focusing on sorting and getting all your digital assets 'in a row' helping you to improve on them and to build a portfolio of elements that you can use on your website and social media. Your setup is mostly sorting and making sense of what you have.

Getting Started with Branding

Proper brand management helps to prepare and determine your company's visual communication. To take control of your company’s brand you need a clean and concise brand voice to help clients understand who you are. Branding is a crucial part of your digitized path forward while growing your business.
A consistent brand message creates a strong brand online and on the main street. ​
Our Brand Management Plan starts with the initial setup of your shared Brand Management (BM) folder in Google drive cloud storage so that you have access to all your brand parts. ​

​We prepare all your existing visual parts in Photoshop (logo, icons, supporting images, textures) and create a clipart folder in your drive with the files.  We also setup templates for your basic promotional items to be completed when you choose brand fuel to be implemented.

Lastly we setup your Vista Print account where all branded promotional material will be loaded in PDF format upon  completion. This will help you to pull your inbound marketing efforts through with little effort to your outbound local clientele.

Getting Started with Content

The way we  understand content, whether written on a quick note, a recipe card, in a journal, or filled out in printed form, has totally changed in our computerized world. To increase efficiency we use electrical devices as an extension of our lives to do all these word processing tasks in the cloud, where it is accessible and shareable. Books, newspapers and journals are all transformed to digital copies in the Internet age.
Your company content should be a library at your fingertips, a main source of content for all parts of what you do.
Content Marketing Management starts with initial setup, by sorting all your existing content in your shared drive CM folder. Past blogs that can be reused and improved on are copied in the blogs folder with ideas for future blogs. All current content on your website with your page silo is mapped out with current meta descriptions and keywords on your website. Folders for regular events, promotions, and happenings that repeats on a yearly basis. We also map keywords and phrases of your industry, what makes you different, and what keyword searches are important to you.

Getting Started with Social Media

Social Media is not only a way of communicating in a digital world but also a way of life for many - quickly becoming the 'customer service of tomorrow'.  ​
How detailed and diverse your social media marketing posts are determines the quality of your leads.
Social Media gives you the ability to gain a following while marketing for free. Traditional mass media outlets, such as TV, are costly.  Social Media can be specifically targeted to age, demographics, and international audiences and be virtually free of charge.

Social Media Management starts with the initial setup and review of  your Plugin to make sure all the parts are in place.

All social resources we use are free. Sometimes we set up Feedly, plug in your social feed to your industry, and create a feed and email alerts using Google Alerts to identify related and mentioned posts. We add your page admins for access to your social accounts to manage interactions. We setup Buffer, our post scheduling tool, connecting your primary social media pages on Facebook, Linkedin and Twitter. ​

Getting started with Link building

Link building is the most basic principle that the internet network was founded on. By creating a spider web of interconnected sites the world wide web (www.) took shape, piece by piece - link by link. Linking comes down to the concept that linked together we are stronger and to search engines we look bigger. Third party sites such as Yelp, Manta and local directories, as well as social platforms, all use this principle to get higher rankings in searches online. Link building has a bad reputation of being used for black hat SEO techniques but when implemented properly it can be a powerful tool in any marketer’s toolbox of tricks. ​
Our Link Marketing Plan starts with an initial setup sharing your Link Management (LM) folder in drive so that we both have access to all the parts.

We do a Yext report to take inventory of what Name, Address, Phone (NAP) parts are done and which ones need to be corrected. We also map out your online reviews, inbound links, outbound links, and find past mentions via Google Alerts. These collectively make up your MOZ ranking when connected correctly.  The power of links are not always transparent but they can carry your company for years to come. Taking the time to invest in link building, such as setting up your Yelp, Angies List, and Groupon accounts also help to piggyback off the relevance of larger sites. ​

How can we help?

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Social Media

Branches

Suite #3
West Suffield, CT, USA
(086) 214 9900 (Melien Lavoie)
Glenwood Durban, KZN, South Africa
(072) 773 2332 (Corlia van Tonder)
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