Marketing Fuel
Drive That Matter is not about sneaky, cloak and dagger, fake marketing strategies. Our plans are not built as the 'holy grail', but rather as a supplementary plan to help empower businesses to get a grip on their digital marketing campaigns.
Getting Started with Branding
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Proper brand management helps to prepare and determine your company's visual communication. To take control of your company’s brand you need a clean and concise brand voice to help clients understand who you are. A consistent brand message creates a strong brand online and on the main street. Branding is a crucial part of your digitized path forward while growing your business.
Our Brand Management Plan starts with the initial setup of your shared Brand Management (BM) folder in Google drive cloud storage so that you have access to all your brand parts. We prepare all your existing visual parts in Photoshop (logo, icons, supporting images, textures) and create a clipart folder in your drive with the files. We also setup templates for your basic promotional items to be completed when you choose brand fuel to be implemented. Lastly we setup your Vista Print account where all branded promotional material will be loaded in PDF format upon completion. This will help you to pull your inbound marketing efforts through with little effort to your outbound local clientele. |
Getting Started with Social Media
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Social Media is not only a way of communicating in a digital world but also a way of life for many - quickly becoming the customer service of tomorrow. How detailed and developed your social media marketing campaigns are determines the quality of your leads.
Social Media gives you the ability to gain a following while marketing for free. Traditional mass media outlets, such as TV, are costly. Social Media can be specifically targeted to age, demographics, and international audiences and be virtually free of charge. Social Media Management starts with the initial setup and review of your plugin to make sure all the parts are in place. All social resources we use are free. We set up Feedly, plugged into your industry, as well as Google Alerts to be used for identifying related and mentioned posts. We add page admins to have access to your social accounts to manage interactions and setup Buffer, our post scheduling tool connected to your primary social media pages on Facebook, Google Plus, and Linkedin while feeding Twitter via Facebook. |
Getting Started with Content
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The way we understand content, whether written on a quick note, a recipe card, in a journal, or filled out in printed form, has totally changed in our computerized world. To increase efficiency we use electrical devices as an extension of our lives to do all these word processing tasks in the cloud, where they are accessible and shareable. Books, newspapers and journals are all transformed to digital copies on the Internet, that is now our main source of archived and stored content. It is a library at our fingertips.
Content Marketing Management starts with initial setup, by sorting all your existing content in your shared drive CM folder. Past blogs that can be reused and improved on are copied in the blogs folder with ideas for future blogs. All current content on your website with your page silo is mapped out with current meta descriptions and keywords on your website. A content calendar is filled out with regular events, holidays, and promotions repeated on a yearly basis. We also map keywords and phrases of your industry, what makes you different, and what keyword searches are important to you. |
Getting started with Link building
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Link building is the most basic principle that the internet network was founded on. By creating a spider web of interconnected sites the world wide web (www.) took shape, piece by piece - link by link. Linking comes down to the concept that linked together we are stronger and to search engines we look bigger. Third party sites such as Yelp, Manta and local directories, as well as social platforms, all use this principle to get higher rankings in searches online. Link building has a bad reputation of being used for black hat SEO techniques but when implemented properly it can be a powerful tool in any marketer’s toolbox of tricks.
Our Link Marketing Plan starts with an initial setup sharing your Link Management (LM) folder in drive so that we both have access to all the parts. We do a Yext report to take inventory of what Name, Address, Phone (NAP) parts are done and which ones need to be corrected. We also map out your online reviews, inbound links, outbound links, and find past mentions via Google Alerts. These collectively make up your MOZ ranking when connected correctly. The power of links are not always transparent but they can carry your company for years to come. Taking the time to invest in link building, such as setting up your Yelp, Angies List, and Groupon accounts also help to piggyback off the relevance of larger sites. |
Fuel Choices
Marketing plans are carefully assembled using choices from the fuels your business requires.
To read more in detail on a specific fuel, setup and additional parts follow the image links below.
How can we help?
Drop us your details and we'll get back to you.
Social Media
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Branches
Suite #3
West Suffield, CT, USA (086) 214 9900 (Melien Lavoie) Glenwood Durban, KZN, South Africa (072) 773 2332 (Corlia van Tonder) |
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